GPS Fleet Tracking – The Purple Pill?

As the economy continues to challenge us in the way we operate and manage our business, you’d think that spending more hard earned money would be the last thing on the minds of business owners. In fact, the opposite is true. Fleet efficiency is the growing trend. There are several thought patterns that invoke tough […]

GPS Fleet Tracking – The Purple Pill?

As the economy continues to challenge us in the way we operate and manage our business, you’d think that spending more hard earned money would be the last thing on the minds of business owners. In fact, the opposite is true.

Fleet efficiency is the growing trend. There are several thought patterns that invoke tough decisions for ownership. Similar to the Matrix “red pill, or blue pill” decision, when margins begin to shrink, competition gets tougher. Client expectations also tend to increase. This brings up a decision you’ll need to make based on the market.

1. Increase sales volume

2. Decrease company costs

Both are usually a well intentioned method of bringing your bottom line back to ‘normal’ or in some cases, ‘back-in-black!’ (Great tune by the way)

However, one of the trends we’ve been seeing grow is the increasing use of technology to help companies actually increase efficiency. Companies are really starting to embrace mobile applications as a solution to a problem rather than a tax on productivity. There are a number of great solutions on the market that are opening the eyes of business owners that are willing to sit down and digest what they’re seeing and hearing.

By far, the most popular is GPS fleet tracking software.

A simple GPS/cellular modem is installed in the company’s vehicle. That info can then be seen on a computer or tablet.

Yes, at first it seems a bit ‘Orwellian’ (1984 – great book) but there is more to it than the simple ‘Big Brother’ effect. You get full reporting on the vehicle. Speed, direction, starts, stops, time stamps, deliveries and more can be monitored. You can run your payroll off of the info depending on how your staff is paid. You could reduce overtime and fuel costs by increasing routing efficiency. What if you could reduce the amount of fuel wasted due to engine idling! In our experience, savings realized from reducing engine idle time more than pays for the cost of the device itself. You actually become more efficient in the office as well as ‘on the road’. So now that you’re more efficient, can you get more done in a day? Simply, yes!!!

It’s simple but amazing technology and you can load up a vehicle for about $45/month with no start up costs!

So you can see why more and more companies are adopting this technology. It just makes sense!

We like to call this the purple pill.

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