Where Are You, Where Are They, Where is Your Customer, Can You Come Out To Play – GPS Upgrades

Do you know where you are? Are you sure about that? Do you know down to the foot where you are, or does the GPS in your car know within let’s say 20 or 30 yards? Well, why should your GPS in your car only use satellite data, why can’t it also use the distance […]

Where Are You, Where Are They, Where is Your Customer, Can You Come Out To Play – GPS Upgrades

Do you know where you are? Are you sure about that? Do you know down to the foot where you are, or does the GPS in your car know within let’s say 20 or 30 yards? Well, why should your GPS in your car only use satellite data, why can’t it also use the distance you are between cell phone towers, Wi-Fi hotspots, and other frequency emissions and trianulate? The reality is that the technology does exist to do this, but it has not been integrated into all of our personal tech devices just yet. Okay so, let’s talk about this for second shall we?

An article in Military and Aerospace news titled; “DARPA pushes forward with navigation sensor fusion initiative to reduce dependence on GPS,” posted on June 17, 2012 by John Keller stated; “Navigation and Guidance experts at the U.S. Defense Advanced Research Projects Agency (DARPA) in Arlington, Va., are asking industry to develop a prototype system for land, sea, and airborne applications that can accept inputs from several kinds of navigation sensors so that warfighters can maintain navigation capability with or without Global Positioning System (GPS) satellite navigation.”

Now then, on June 19, 2012 the Wall Street Journal had an interesting article in their technology section “New Wi-Fi Pitch: Tracker – network developers offer retailers ways to keep tabs on customers as they shop,” by Anton Troianovsky. They showed how it worked where a retail store would have multiple Wi-Fi locations, and it would triangulate where in the store the customer was as they went online to see if any of those products were available for a lower price somewhere else.

Then the system would notify the store clerks that they were about to lose a customer who was shopping for a better deal. At that point the sales clerk could go find the customer in the store and duly remind the customer that they will match any price, and/or use some personal selling techniques. Now you may think this is invading your privacy, and going too far? It is, but if you know the store is doing this, you may choose not to shop there, but eventually if every store does it you’re going to have to buy something sometime, even if you go to the grocery store to buy food.

It’s kind of like that Catch-22 on Facebook, if you don’t share information with your friends, then why are you there, but if you do, you’ve opened yourself up to privacy issues, and that information will be shared with advertisers to target you as a potential buyer of some product or service. Eventually, you’re going to know where you are all right, but so is everyone else also. No, this article isn’t meant to scare anyone, it’s just that with all this great personal technology and all the apps we are using, well, even if they’re free, they come with a price. Please consider all this and think about it.

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